Arc is an Al-powered recruiting platform that connects recruiters with global talent
at up to 80% lower cost than traditional platforms. Its key strengths include expert
support throughout the hiring process, zero extra fees for hiring freelancers, and
access to Silicon Valley-calibre candidates from low-cost regions, helping businesses cut
hiring expenses without compromising on quality.
The Problem
Arc had an established business and a solid online presence, but it wasn’t generating
enough leads through SEO. With a small marketing team, they needed external support to
drive real results. Their main goals were:
- More traffic to bottom-of-funnel (BOFU) pages
- High-quality, business-relevant backlinks
- Fast, consistent content creation
“Tooba is a rock-solid content marketer who knows how to get results. As a
contractor in our marketing team at Arc, she played a key role in driving a 30%
increase in organic traffic through well-executed SEO content. She researches
keywords, writes high-quality blog content, and builds authoritative backlinks
with precision and consistency. Give her a content plan, and she’ll execute it
flawlessly.
She’s also a pro to work with-reliable, adaptable, and always on top of
deadlines. She takes feedback well, refines her work quickly, and makes
collaboration effortless. If you need a dependable content marketer who knows
SEO inside and out, Tooba is a solid choice.”
Christine Orchard, Head of Marketing @ Arc
The Solution
Arc brought me on board to deliver measurable SEO improvements. From day one, I
focused on their goals and began refining their SEO strategy. I used relationship-based
outreach to secure high-quality, non-toxic backlinks to their blog posts and landing
pages.
I also created content that resonated deeply with their audience and started receiving
positive feedback right away.
In addition to content creation, I supported their team by writing social media copy
designed to increase engagement. Results started coming in within the first three months.
The Results
With a strategic content plan in place, Arc saw:
- A 30% increase in organic traffic
- A 33% boost in social media engagement
- 10+ high-quality backlinks acquired per month
“I had the pleasure of working with Tooba at Arc, and she’s a standout in content
and SEO.
Within just a few weeks, she presented a clear plan to secure backlinks and
improve content performance. She had both deep SEO knowledge and a strong
approach to research and strategy.
Her adaptability impressed me the most. As our content process evolved, Tooba
adjusted quickly and stayed efficient. She’s also a great collaborator who’s open
to feedback, fast to iterate, and always on time
If you need someone who can produce high-quality content and drive real SEO
results, Tooba is definitely a top candidate. She’s a reliable professional who
delivers measurable outcomes.”
