Ably is a comprehensive realtime experience platform designed to help developers build, scale, and deliver interactive digital experiences reliably and securely at any scale. It is trusted by thousands of companies worldwide for features such as live updates, chat, collaboration, notifications, and fan engagement.
The problem
Ably wanted me to write content around their JavaScript SDK while ensuring the technical concepts are easy to understand for the target audience. Their main goals were:
- Rank at the top for content that discusses their product
- Improve product awareness for their JavaScript SDK
- Convey complex ideas in easy-to-understand language
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Peter Smith
The solution
I began with product and competitor research to achieve goals while ensuring accessible content. Targeting the right keywords while optimizing my pieces for humans helped my content resonate with both bots and the target audience.
The result
Deep research, clear messaging, and effective SEO helped me:
- Rank at the top for 101 keywords
- Earn multiple featured snippets across blog posts
- Drive a 345% increase in organic traffic on all my content
Struggling to convey complex ideas in accessible language? Contact us today to turn your expertise into content that connects.
