Arc is an AI-powered recruiting platform that connects recruiters with global talent at up to 80% lower cost than traditional platforms. Its key strengths include expert support throughout the hiring process, zero extra fees for hiring freelancers, and access to Silicon Valley–calibre candidates from low-cost regions, helping businesses cut hiring expenses without compromising on quality.
The problem
Arc had an established business and a solid online presence, but it wasn’t generating enough leads through SEO. With a small marketing team, they needed external support to drive real results. Their main goals were:
- More traffic to bottom-of-funnel (BOFU) pages
- High-quality, business-relevant backlinks
- Fast, consistent content creation
“Tooba is a rock-solid content marketer who knows how to get results. As a contractor in our marketing team at Arc, she played a key role in driving a 30% increase in organic traffic through well-executed SEO content. She researches keywords, writes high-quality blog content, and builds authoritative backlinks with precision and consistency. Give her a content plan, and she’ll execute it flawlessly.
She’s also a pro to work with—reliable, adaptable, and always on top of deadlines. She takes feedback well, refines her work quickly, and makes collaboration effortless. If you need a dependable content marketer who knows SEO inside and out, Tooba is a solid choice.”
Christine Orchard, Head of Marketing @ Arc
The solution
Arc brought me on board to deliver measurable SEO improvements. From day one, I focused on their goals and began refining their SEO strategy. I used relationship-based outreach to secure high-quality, non-toxic backlinks to their blog posts and landing pages.
I also created content that resonated deeply with their audience and started receiving positive feedback right away.
In addition to content creation, I supported their team by writing social media copy designed to increase engagement. Results started coming in within the first three months.
The results
With a strategic content plan in place, Arc saw:
- A 30% increase in organic traffic
- A 33% boost in social media engagement
- 10+ high-quality backlinks acquired per month
Arc had previously worked with other freelancers but struggled to achieve these results. My strategic approach, combined with a growth mindset, helped unlock new wins for the brand, even in a niche I was new to.
“I had the pleasure of working with Tooba at Arc, and she’s a standout in content and SEO.
Within just a few weeks, she presented a clear plan to secure backlinks and improve content performance. She had both deep SEO knowledge and a strong approach to research and strategy.
Her adaptability impressed me the most. As our content process evolved, Tooba adjusted quickly and stayed efficient. She’s also a great collaborator who’s open to feedback, fast to iterate, and always on time
If you need someone who can produce high-quality content and drive real SEO results, Tooba is definitely a top candidate. She’s a reliable professional who delivers measurable outcomes.”
